10+ years paid social expertise
We specialise in Meta & TikTok advertising for brands ready to grow.
ABOUT
I'm Lauren,
founder of Social Sequence.
I'm intrigued by the 'why' behind the buy. Why do we scroll through endless posts and stop at one? What makes a hotel photo compelling enough to book a flight, or a recipe reel persuasive enough to throw a new snack in your basket? Pairing over a decade of paid social experience with psychology expertise (MSc), we get under the skin of your customers' behaviour and use it to build campaigns that actually convert.
I founded Social Sequence on a simple belief: the best results come from someone who genuinely cares about your brand, and works with you collaboratively as an extension of your team. We’re a small, specialist collective covering paid social management and creative. If you're an FMCG or Travel & Hospitality brand ready to scale, let's talk.
"Lauren is extremely knowledgeable and personable. I wouldn't hesitate to recommend to other brands looking for expert support with paid social."
Trusted by brands like:
OUR SHORT STORY
By the numbers
Years Paid Social Expertise
A decade managing ad budgets through every algorithm shift, policy change & platform trend
Ad Revenue Generated for Clients
And counting, across Travel, Hospitality and FMCG brands in the last five years
Facebook LDN_LAB
An invite-only programme based in Meta HQ, working directly with product & marketing teams to learn the latest platform best practices.
TikTok Shop Partner
Recognised partner status with TikTok Shop, giving direct access to platform insights, HQ workshops and exclusive incentives.
Young Foodies
Social media consultant for the UK's leading community for challenger FMCG brands, delivering paid social training courses.
SERVICES
We focus on two platforms and do both exceptionally well.
PROCESS
Next steps
TEAM
Lauren
Paid Social Specialist
@socialsequenceuk
Shay
Creator Management
@shayped_comms
Kester
Video Editor
@KMMCreatives
FREQUENTLY ASKED QUESTIONS
Do you have case studies?
Yes and we keep them industry-specific so they're actually relevant to you. Request the ones for your sector and we'll share them as part of our introductory conversation.
What’s the minimum ad spend to work together?
We work with brands investing a minimum of £1,500 per month in platform spend. Below that threshold, the budget simply doesn't have enough room to test, learn and scale effectively.
Do you work with FMCG brands?
It’s one of our core specialisms. We work with FMCG brands looking to build brand awareness and drive retailer footfall, as well as e-commerce brands focused on improving ROAS or scaling across new channels, such as TikTok Shop.
Do you work with hotels and hospitality brands?
Yes and it’s an industry we know deeply. We’ve worked with luxury hotel clients for over six years, with a proven track record in increasing direct bookings, growing presence in new markets and re-engaging past guests for repeat bookings.
How is your management fee structured?
Our fee is tiered and linked to your monthly ad spend, so it scales proportionately as your campaigns grow. We’ll share exactly what this looks like during our first conversation.
Can you guarantee results?
Honestly, no, results depend on several factors including creative quality, the customer journey and ad strategy - anyone promising otherwise isn't giving you the full picture. What we will do is carry out a thorough audit before anything goes live and set realistic KPIs based on what the data tells us. We also recommend a three month test period, and don’t lock anyone into long contracts.
CONTACT
Get in touch
Tell us about your brand and what you're looking for. Or if you'd rather just talk, email us directly at: hello@socialsequence.co.uk